Objects to move
| the extent to which a consumer can obtain a good or service at the time it is needed | accessibility | |
| a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products. | brand | |
| the act of firms vying for customers of the same market. | competition | |
| a category of consumer product purchased frequently and with little thought and effort | convenience (product) | |
| the number of active retail/wholesale outlets that sell a specific firm’s brand in a given market | coverage | |
| a special exhibit of a product at the point of sale, generally over and above standard shelf stocking | display | |
| is the supply and demand of goods, services, and securities within a single country | domestic (market) | |
| a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended | guarantee | |
| an automatic response requiring little thought | habit | |
| a small but well defined segment or part of a market | niche | |
| an unofficial market in goods or currencies | parallel (market) | |
| marketing activity intended to place a product into a desired position in a market and to have it perceived in that way by consumers | positioning | |
| a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store | premium | |
| is face-to-face interviews and group discussions to discover what people think and why they think it. | qualitative | |
| the use of numerical analysis techniques such as statistics to provide information about products and services | quantitative | |
| a form of legal protection against the copying by a competitor of the external appearance of a product | registered (design) | |
| arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies | repositioning | |
| is the process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs. | segmentation | |
| a supply of goods kept on hand for sale to customers by a merchant, distributor, manufacturer, etc.; inventory | stock | |
| a pattern of gradual change in a condition, output, or process | trend |