In the article ‘Disney to ban ads for junk food aimed at kids’ Chris Isidore (2012) 1. discusses explains reports on an announcement by The Disney Corporation to stop the advertising of unhealthy food to children on several of its TV channels from 2015. This decision has been taken 2. following in light of because of Michelle Obama’s national campaign for healthy eating and following concern from parents about the advertising of junk food to their children. Disney has based its food marketing criteria on national nutrition standards which encourage Americans to eat more fruit and vegetables and to reduce their intake of high calorie foods, fats, sugars and salt. 3. However On the other hand Furthermore , this new policy does not mean the ads will be banned from family programmes or from the Disney channels that target adults. 4. In contrast Nevertheless Besides , the strategy is proving to be a clever one for Disney, as it begins to attract new markets and enhances its family image.